Pool Nation Conference
The Only Business-Focused Conference Built For Pool Pros
Unleash your potential with cutting-edge business education, technical classes, hands-on service training, and exclusive retail insights tailored for the pool industry. Join Pool Nation – where professionals meet possibilities.
Created by industry insiders for industry insiders, this conference is designed to address a gap long felt in our industry—the need for a business-centric educational platform tailored exclusively for pool professionals.
2025 Conference Classes
- Pool Pro Business Classes
- Pool Pro Technical Classes
- Pool Pro Hands On
Pool Pro Business Classes
Dates/Times:
Friday, October 24 – Saturday, October 25
Admission:
$249.00 | Includes an Expo Hall pass
Day 1 – Friday, October 24:
- Turning Pools Into Profits: How to Build a Business, Not Just a Route
9:00 am – 10:30 am | Speaker: Edgar de Jesus, Pool Nation - Turn Metrics Into Money: What Your Financials Are Telling You
10:45 am – 11:45 am | Speaker: Edgar de Jesus, Pool Nation
Break for lunch and a visit to the Expo Hall! - Know Your Costs, Grow Your Profits: Business Math Made Simple for Pool Pros
1:45 pm – 2:45 pm | Speaker: Josh Sandler, CEO; Gold Medal Pools - Financial Planning and Exit Strategy: How to Build Value and Prepare for the Future
3:00 pm - 4:00 pm | Speaker: Shawn Copland, Sr. Director of HR - Profit is Not Cash: Mastering Cash Flow to Stay in Control All Year
4:15 pm – 5:15 pm | Speaker: Josh Sandler, CEO; Gold Medal Pools
Day 2 – Saturday, October 25:
- Talent Life Cycle - Building Skills for Business Success
9:00 am – 10:30 am | Speaker: Doreen King, VP Business & Leadership Development; Pool Nation - Developing High-Performing Teams
10:45 am – 11:45 am | Speaker: Crystal Lengua-Rowell, VP Canadian Operations; Cover Valet - The Power of Partnership: Cultivating True Collaboration in Your Team
1:45 pm – 3:15 pm | Speaker: Doreen King, VP Business & Leadership Development; Pool Nation - Dive Into Time Management Strategies
2:15 – 3:15 pm | Speaker: Doreen King, VP Business & Leadership Development; Pool Nation - Driving Results Through Accountability
3:30 pm – 5:00 pm | Speaker: Doreen King, VP Business & Leadership Development; Pool Nation
Pool Pro Technical Classes
Dates/Times:
Friday, October 24 – Friday, October 25
Admission:
$125 | Includes an Expo Hall pass
Day 1 – Friday, October 24:
- Elevating Pool Care: The Comprehensive Responsibilities of a Modern Pool Pro
8:30 am – 10 am | Speaker: Terry Arko, Product Training & Content Manager; HASA - Precision in Pool Chemistry: Proper Testing, Dosing & Targeted Pool Care
10:15 am – 11:45 am | Speaker: Terry Arko, Product Training & Content Manager; HASA
Break for lunch and a visit to the Expo Hall! - Understanding Chemicals: Choosing the Right Chemicals for Every Pool
12:45 pm – 1:45 pm | Speaker: Alicia Stephens, Director of Training & Education; Biolab - Proactive Pool Care vs Reactive: Utilizing Specialty Chemicals & Minerals to Elevate your Game
2:00 pm – 3:00 pm | Speaker: Alicia Stephens, Director of Training & Education; Biolab - The Science of Algae Identifying, Preventing, and Eliminating Pool Algae
3:15 pm – 4:15 pm | Speaker: Alicia Stephens, Director of Training & Education; Biolab
Day 2 – Saturday, October 25:
- Advanced Water Chemistry Target vs Range and Understanding LSI
8:30 am – 10 am | Speaker: Terry Arko, Product Training & Content Manager; HASA - New Plaster Startups Dos and Don'ts
10:15 am – 11:15 am | Speaker: TBA - Effective Acid Washing Procedures, Pitfalls, and Precautions
11:30 am – 12:30 pm | Speaker: TBA
Break for lunch and a visit to the Expo Hall! - Bonding and Grounding
1:30 pm – 2:30 pm | Speaker: David Jones, Poolside Tech - Chemical Awareness and Safety Ensuring Compliance and Protection
2:45 pm – 3:45 pm | Speaker: Lauren Broom, Space Coast Pool Schools
Pool Pro Hands On
Dates:
Friday, October 24
Admission:
$149.00 | Includes an Expo Hall pass
Day 1 – Friday, October 24:
- Hands-On Pump Installation, Programming and Repairs
8:00 am – 10 am | Speakers: Steve Barnes, Todd Pieri, Bryan Chrissan; AquaStar - Hands-On Pool Heater Installation and Repair Workshop 101
10:15 am – 12:15 pm | Speaker: Ken Kauffman; Training Manager - Advanced Pool Heater Troubleshooting and Repair Workshop 201
1:15 pm – 3:15 pm | Speaker: Brad Duncan, National Trainer - Automation Installation and Programming
3:30 pm – 5:30 pm | Speaker: David Jones, The Attendant
How to Register
- When you register, enter your information and work your way to the page which says “Pass Selection” at the top.
- Scroll down the page to the “Post-Conference: Pool Nation” section.
- Select your class! Each Pool Nation pass includes a FREE pass to the Expo Hall, so you can maximize your time and visit with manufacturers.
- On the next page, “Add Ons,” remember to select the Welcome Party, Pool Nation Awards, and After Party!
- Continue through with registering, and we’ll see you at the event!
Expo Hall Hours
Oct. 22, 2025
Expo Hall: 10:30 AM to 5:00 PM
October 23, 2025
Expo Hall: 10:30 AM to 5:00 PM
October 24, 2025
Expo Hall: 10:30 AM to 2:00 PM
(Also the first day of the Pool Nation Conference)
At the Pool Nation Conference 2025, we take the guesswork out of growth. This isn’t about adding more pools to your route. This is about building a business that works for you — profitable, scalable, and sustainable.
You’ll learn:
- How to price for profit without losing clients
- How to fix cash flow issues and create financial stability
- How to streamline operations and build scalable systems
- How to lead your team so you can focus on growing, not just working
This is the ONLY event in the pool industry dedicated to teaching you how to run your business like a CEO, not just a technician.
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